Skip to main content
6/8/2026

Circana: Soccer-Themed Toy Sales Surge Worldwide

Early sales data suggests that excitement surrounding the 2026 FIFA World Cup is already translating into strong toy sales globally, with soccer-related toy sales from January to April increasing 160% in dollar value across the 12 countries that Circana tracks.

6/5/2026

June 11 Webinar: How to Create a Holiday Marketing Plan That Delivers Results

Toy industry professionals are reminded to sign up for “Holiday 2026 Planning: How Toy Brands Can Plan Earlier and Sell Smarter,” a Toy Association webinar taking place Thursday, June 11 at 2 p.m. (Eastern).

6/3/2026

Inside the Evolving Kidult Consumer (June 25 Webinar)

Registration is now open for an upcoming Toy Association webinar examining the kidult consumer, including how this shopper demographic is evolving and what toy companies should consider across product development, licensing strategy, merchandising, and retail positioning to better target this growing demographic.

5/27/2026

Member Exclusive: Circana’s 2026 Global Toy Report

Circana’s 2026 Global Toy Report — 2025 Year-End Data is now available exclusively to Toy Association members.

5/15/2026

June 18 Webinar: How to Succeed on TikTok Shop

An upcoming Toy Association webinar will provide toy companies with the basics of operating as a TikTok Shop seller as social commerce continues to shape how consumers discover and purchase products.

5/14/2026

How to Boost Holiday Campaign Performance (June 11 Webinar)

Registration is now open for an upcoming Toy Association webinar designed to help brands build smarter, more effective holiday campaigns.

5/8/2026

Learn How to Navigate Crisis & Protect Brand Credibility (Webinar)

Last call to register! Toy industry professionals are reminded to sign up for “When Play Turns Serious: Managing Crisis, Protecting Trust, & Responding with Confidence,” a Toy Association webinar taking place Thursday, May 14 at 2 p.m. (Eastern).

4/23/2026

Crisis Management for Toy Companies (May 14 Webinar)

An upcoming Toy Association webinar will provide toy industry leaders with a framework for managing a crisis, including understanding how operational issues become reputational events; how to distinguish an issue from a true crisis; and how to respond in ways that protect trust, brand credibility, and business continuity.

4/22/2026

April 30 Webinar: Strategies to Build Revenue & Brand Equity

Last call to register! Toy industry professionals are reminded to sign up for “Brand Licensing Basics: How Toy Companies Can Grow Their Business Using Brand Licensing,” a Toy Association webinar taking place Thursday, April 30 at 2 p.m. (Eastern).

4/1/2026

April 30 Webinar to Break Down Brand Licensing Strategies for Toy Companies

An upcoming Toy Association webinar will provide a practical and strategic overview of how brand licensing drives growth and market authority in the toy industry.

3/27/2026

April 2 Webinar: How Generative AI is Changing Toy Searches

Last call to register! Toy industry professionals are reminded to sign up for “The New Rules of Toy Discovery: How AI Is Influencing Marketing, Communications, & Shopper Behavior Within Generative Search,” a Toy Association webinar taking place Thursday, April 2 at 2 p.m. (Eastern).