Newsroom

 

Toy Fair Everywhere Opens Toy Buying Events to New Sellers

Manufacturers looking for new ways to get their products on shelves are invited to participate in Toy Fair Everywhere’s exclusive targeted product category buying events.

 

The Genius of Play to Feature 40 Member Companies in #SummerofPlay Giveaways

The Toy Association’s Genius of Play initiative is helping families recharge all summer long after a tough school year through the power of play and exciting toy giveaways.

 

Update on Shipping Crisis in Toy Industry – Webinar (July 8)

The toy industry is currently facing a crisis due to a shortage of ships and containers and significantly increased shipping rates.

 

Toy Fair New York to Host “World of Toys” Pavilion by Spielwarenmesse eG

The Toy Association, producer of Toy Fair New York, has announced a new partnership with Spielwarenmesse eG to bring the Nuremberg exhibition provider’s World of Toys Pavilion to Toy Fair New York 2022 (Feb. 19-22).

 

Global Shipping Crisis: Toy Association Meets with Federal Maritime Commission

With exorbitant increases in shipping rates and a global lack of ships and containers, The Toy Association continues to advocate for corporate and government interventions to address the mounting shipping crisis.

 

Genius of Play May Influencer Campaign Garners 6.1 Million Social Impressions

The Genius of Play recently held a successful “Benefits of Play” influencer campaign, garnering 6.1 million total social impressions and 31,000+ engagements on Instagram. The campaign focused on the 6 key benefits of play and featured products from 11 Toy Association members.

 

Genius of Play Ambassador Spotlight: Jim Seymour, Vice President & CTO of E-Blox

Toy News Tuesday editors spoke with Jim Seymour, CTO of E-Blox, about his new role as a Play Ambassador for The Genius of Play – and how E-Blox’s mission aligns with The Genius of Play’s work to promote the power of play through hands-on, educational fun.

 

Toy Fair New York Announces Keynote Speaker for ’22 Marketplace

The Toy Association is pleased to announce that Jeremy Gutsche, CEO of Trend Hunter and a New York Times bestselling author, has signed on as a keynote presenter for Toy Fair New York 2022.

 

Toy Association Trends Team Features Members' Summer Toys on Broadcast TV

The Toy Association’s trend specialists are continuing to promote the joy of play this summer, featuring member products in TV segments and articles.

 

Toy Fair Everywhere Holds Learning & Educational Toy Buying Event

Buyers looking for educational products to stock their shelves are invited to check out Toy Fair Everywhere’s special market event, running now through June 20 on The Toy Association’s year-round B2B e-commerce platform.

 

Toy Association Hosts Successful Virtual Credit Meetings for Finance & Operations Professionals

Due to the pandemic, The Toy Association’s Credit Interchange Program instead hosted a number of virtual sessions this spring, offering key insights and important trade information to qualified industry finance, credit, and operations professionals.

 

NPD: U.S. Toy Industry Retail Sales Up 27 Percent Through April

U.S. toy industry dollar sales increased 27 percent or $1.5 billion between January and April 2021, according to The NPD Group.

 

Genius of Play Ambassador Spotlight: Drew Vernon, Marketing Director at tonies®

Drew Vernon is the U.S. marketing lead at tonies®, a popular European children’s audio system that has recently launched in the United States. Toy News Tuesday editors recently chatted with Vernon about his new role as a Play Ambassador for The Genius of Play – and why he believes a child who is a strong player is a strong learner, a problem-solver, and an overall happy person.

 

“Worldwide Headquarters of Play” PSA Wins a Telly Award

The Genius of Play’s “Worldwide Headquarters of Play” Public Service Announcement (PSA) has won a 2021 Silver Telly Award.

 

Toy Association Announces Private Preview Event with Amazon

As part of The Toy Association’s ongoing series of virtual Private Previews connecting toy companies and their unique products with influential retail buyers, the Association has announced an upcoming Private Preview event with Amazon on July 14. This is an open call for any toy company not already working with Amazon; the submission deadline for this opportunity is June 2 at 5 p.m. (Eastern).