Newsroom

 

43 Percent of Adults Report Living Out Their Childhood Dream Jobs

Nearly half of adults say they are living out their childhood dream jobs, according to new research commissioned by The Genius of Play and conducted by OnePoll.

 

Toy Association Trends Team Seeks Toys for Halloween Media Opportunities

The Toy Association trends team is getting ready to promote Halloween-themed toys and games on TV this fall to inspire families who are looking for fun ways to celebrate the holiday.

 

Toy Association Announces Private Preview with Office Depot (October 14)

Continuing to create new opportunities for toy manufacturers to get their products onto store shelves, The Toy Association has announced an upcoming virtual private preview with buyers at Office Depot, taking place October 14.

 

Reminder: Book Your Meeting with The Toy Association Trends Team

With 2022 right around the corner, now is the time to make sure your top products are seen by The Toy Association’s trends team which is beginning to craft its official trend report for the new year.

 

Last Chance to Submit for Best of Holiday '21 Influencer Choice List

The deadline to apply for the Best of Holiday 2021 Influencer Choice List, presented by Clamour in collaboration with The Toy Association, has been extended to Friday, September 24 at midnight (Eastern).

 

The Strong’s National Toy Hall of Fame Reveals ‘21 Finalists

The Strong National Museum of Play unveiled the 12 finalists for induction into the National Toy Hall of Fame for 2021.

 

The Genius of Play’s Latest Campaign Spotlights Member Toys for Summer Fun

The Toy Association’s The Genius of Play encouraged thousands of families to relax and play together all summer long through its #SummerofPlay sweepstakes, which ran from mid-June through August and garnered the most entries of any Genius of Play campaign to date.

 

Exclusive Opportunity: Showcase Your ’22 Toys to The Toy Association’s Trends Team

The Toy Association’s trends team is scouting new playthings to determine the hot toy trends of 2022. Toymakers are encouraged to book a virtual appointment to showcase their products.

 

Mojo Nation Announces Winners of Virtual Play Creators Awards

As part of its 2021 virtual Play Creators Festival, Mojo Nation announced the winners of its annual Play Creators Awards, which celebrates the achievements of the global toy and game designer community across nine categories.

 

Four Toy Industry Icons to be Inducted into 2022 Toy Industry Hall of Fame

The Toy Association announced today that it will induct Jim Pressman, former president of Pressman Toy Corporation; Bob Wann, chief PlayMonster at PlayMonster LLC; the late Johnny Gruelle, creator of Raggedy Ann and Andy; and the late Lucille King, founder of the Playskool Institute, into the esteemed Toy Industry Hall of Fame.

 

Toy Association & Clamour Announce Leading Influencers to Name Their Top Toy Picks for Holiday

Toy companies are invited to have their products voted on by leading influencers who will help determine their pick of top toys and games for this holiday season. Chosen products will be featured on the official “Holiday 2021 Influencer Choice List,” presented by The Toy Association in partnership with Clamour, producers of the largest annual industry summit from professional online video influencers.

 

The Toy Association Announces Postponement of Toy Fair Dallas to 2022

In response to challenges posed by the Delta variant of the COVID-19 pandemic, The Toy Association has announced the official postponement of Toy Fair Dallas, which was planned to take place October 5 to 7.

 

STEAM Toy Accreditation Spotlight: Q&A with the Good Play Guide’s™ Dr. Amanda Gummer

Toy News Tuesday editors caught up with Dr. Amanda Gummer, child psychologist and founder of the Good Play Guide™, to discuss the company’s recently announced partnership with The Toy Association to launch the toy industry's first official STEAM Toy Accreditation Program that evaluates and certifies STEAM (Science, Technology, Engineering, Arts, and Math) products for children.

 

'Virtual Recess' Participants Plan to Incorporate More Play into Daily Routine

This summer, toy and play professionals ​took 15-minute “play breaks” every Tuesday ​during the toy industry’s first-ever series of Virtual Recess sessions, hosted by The Toy Association in collaboration with Women In Toys.

 

Genius of Play Ambassador Spotlight: Darci Shaw, Senior Marketing Manager at Learning Resources

Toy News Tuesday editors caught up with Darci Shaw, senior marketing manager at Learning Resources, about her role as a Play Ambassador for The Toy Association’s Genius of Play initiative and how the pandemic allowed her family to reconnect over game nights.