FOR IMMEDIATE RELEASE:
Canadian Toy Association Welcomes New Board Chair – Steve Morris of Jakks Pacific Canada Inc.
Toronto, ON │ August 24, 2015 – The Canadian Toy Association (CTA) is pleased to welcome Steve Morris, Senior Vice President, Jakks Pacific Canada Inc to the role of Chair of the Board of Directors. At the CTA AGM held June 17, 2015 Mr. Morris was elected as Vice-Chair, following a vacancy he has been elevated to the position of Chair.
Steve Morris is an industry veteran who brings a depth of knowledge and experience in the Toy Industry to his role as chair of the Board. Steve has worked in the Canadian Toy Industry for over 40 years, has been an active member of the CTA for over 25 years, and has served on the CTA board for the last 10 years. In the Canadian Toy Industry he truly needs no introduction, as he is well known to many members and stakeholders.
Mr. Morris assumes the Chairmanship of the CTA’s volunteer board at a time of incredible growth and change for the Association, powered in part by an Affiliate Agreement signed with the Toy Industry Association (TIA) in the summer of 2014. Much of the momentum and progress seen by the CTA has been driven by the leadership outgoing president Kerry George – Kerry is leaving the Toy Industry, and as such is no longer eligible to serve on the CTA board.
In recent correspondence to the CTA board Steve Morris wrote, “I want to take an opportunity to personally thank Kerry for her years of service to the CTA and for her outstanding leadership in guiding us through challenging times. Kerry never shied away from the tough decisions, was willing to put in the work to make much needed changes, and did all of this with grace and poise. I join all of you in wishing Kerry the very best in her new role, she will be missed.”
Recent Changes to the CTA have included; signing an Affiliate Agreement with the TIA which took effect on July 1, 2014, creating a single membership structure and the North American International Toy Fair; contracting an Association Management Company (AMC) – Association and Events Management - effective August 1, 2013 to bring professional management to the Association; and, bringing all Communications Activities – including Hot Toys – under the management of CTA staff through our AMC in the Fall of 2014.
As Steve Morris takes the helm of the Association, we are planning for our future. Steve will lead the board as they drive the following priority initiatives, including;
- Expanding the Marketing and Communications activities through adding two Hot Toys campaigns (Back-to-School and Easter), rolling out a new Communications Plan, and updating branding and the website;
- Increasing member value for Small and Medium Enterprises (SMEs) in particular Canadian Distributors, to ensure that all companies in our sector are represented by the CTA; and,
- Continuing to work with Health Canada and other Government Regulators to maintain a fair and open marketplace while continuing to provide safe play opportunities for children.
About the Canadian Toy Association:
Founded in 1932, CTA is a not-for-profit trade Association whose members are manufacturers, importers and distributors of toys, games, seasonal and hobby products. CTA provides a strong voice for the $1.8 billion toy industry in Canada and internationally. Through the Association, CTA’s members work together for the betterment of the industry. For more information, please visit www.canadiantoyassociation.ca.
Serge Micheli, Danielle Russell,
Executive Director Senior Association Manager
Canadian Toy Association Canadian Toy Association
416-596-0671 x224 416-596-0671 x222
POUR DIFFUSION IMMÉDIATE
L’Association Canadienne du Jouet souhaite la bienvenue au nouveau Président du Conseil – Steve Morris de Jakks Pacific Canada Inc.
Toronto, ON │ Le 24 août 2015 – L’Association Canadienne du Jouet (ACJ) est heureuse d’accueillir Steve Morris, vice-président, directeur, Jakks Canada Inc., dans le rôle de président du conseil d’administration. Lors de notre dernière rencontre générale du 17 juin dernier, M. Morris fut élu vice-président, et suite à un poste vacant, fut nommé président du conseil.
Steve Morris est un vétéran de l’industrie qui apporte de vastes connaissances et une grande expérience dans l’industrie du jouet. Steve a travaillé pour l’Industrie Canadienne du Jouet pendant plus de 40 ans, il a été un membre actif de l’ACJ pendant plus de 25 ans, et a servi au conseil pendant ces 10 dernières années. Steve n’a pas besoin d’introduction dans l’Industrie Canadienne du Jouet, puisqu’il est très bien connu parmi tous ses membres et parties prenantes.
M. Morris assumera la présidence du conseil bénévole de l’Association Canadienne du Jouet durant une période de changements et de croissance incroyable pour l’Association, alimentés d’une part par une entente d’affiliation signée avec l’Association de l’Industrie du Jouet (AIJ) à l’été 2014. Une large partie de l’élan et du progrès dont nous avons été témoins par l’Association Canadienne du Jouet a été guidée par la direction de notre présidente partante, Kerry George – Kerry quitte l’Industrie du Jouet, et de ce fait, n’est plus éligible pour servir sur le conseil de l’ACJ.
Dans une récente communication de Steve Morris au conseil de l’ACJ, celui-ci a déclaré, « Je voudrais prendre avantage de cette opportunité pour remercier Kerry pour ses années de service à l’ACJ et pour son leadership exceptionnel en sachant nous guider à travers des périodes difficiles. Kerry n’a jamais reculé devant de difficiles décisions, elle a fait un travail remarquable pour apporter les changements nécessaires, et ce, avec grâce et assurance. Je me joins à vous tous pour souhaiter à Kerry, la meilleure des chances dans sa nouvelle fonction, elle nous manquera ».
Des changements récents à l’ACJ incluent : la signature d’une entente d’affiliation avec l’AIJ qui a eu lieu le 1er juillet 2014, créant ainsi une seule structure d’adhésion à la Foire Internationale Nord-Américaine du Jouet ; la conclusion d’un contrat d’une entreprise de gestion d’association - association et gestion d’événements – en vigueur le 1er août 2013 pour apporter une direction professionnelle à l’association et pour réunir toutes les activités de communication – y compris les jouets les plus « Top » – sous la gestion des membres de l’ACJ lors de la réunion du conseil à l’automne 2014.
Alors que Steve Morris prend le gouvernail de l’Association, nous planifions pour notre avenir. Steve dirigera le conseil qui conduira les priorités d’initiatives suivantes :
- L’Expansion de la commercialisation et des activités de communication en ajoutant deux campagnes de Jouets « Top » (Le retour à l’école et Pâques), le déploiement d’un nouveau plan de communication, et une mise à jour de la marque et du site Web.
- Accroître la valeur de membre pour les petites et grandes entreprises et tout particulièrement les distributeurs canadiens, afin d’assurer que toutes les compagnies dans notre secteur soient représentées par l’ACJ et,
- Continuer de travailler avec Santé Canada et les régulateurs gouvernementaux pour maintenir un marché équitable et ouvert tout en continuant de fournir des opportunités de jeux sûres pour enfants.
Au sujet de l’Association Canadienne du Jouet :
Fondée en 1932, l’ACJ est une association commerciale à but non lucratif dont les membres sont fabricants, importateurs et distributeurs de jouets, jeux, produits saisonniers et passe-temps. L’ACJ est un puissant porte-parole pour l’industrie du jouet qui génère environ 1,8 milliard de dollars au Canada et sur le marché international. Par cette association, les membres de l’ACJ joignent leurs efforts pour le bienfait de l’industrie. Pour plus d’informations, visitez www.canadiantoyassociation.ca
Serge Micheli, Danielle Russell,
Directeur exécutif Directrice principale de l’Association
Association Canadienne du Jouet Association Canadienne du Jouet
416-596-0671 x224 416-596-0671 x222
JOINT NEWS ANNOUNCEMENT from
The Canadian Toy Association
Royal Canadian Mounted Police
Thomson Terminals Limited
“Toys for the North” are on the Move
November 28, 2014 –Toronto – 3000 toys have begun their journey to some of Canada’s most isolated Northern Communities. During the holiday season RCMP officers will deliver toys and smiles to children in Canada’s North.
2014 marks the 5th anniversary of Toys for the North. In a few short years, we have made the holidays a little brighter by distributing $360,000 worth of toys to 20,000 kids in Northern parts of Labrador, Manitoba, Nunavut, and Ontario. This year we will add 3000 toys valued at nearly $60,000.
Toys are donated by members of the Canadian Toy Association, transported and warehoused by Thomson Terminals and sorted and distributed by the RCMP. In communities throughout the North, the RCMP arranges for wrapping parties and often is able to make a community event when delivering the toys.
The Canadian Toy Association has collected donations from members at events throughout the year, including; The 2014 Canadian Toy and Hobby Fair, Hot Toys for the Summer and Hot Toys for the Holidays. Hot Toys for the holidays – held November 4, 2014 at the Ontario Science Centre – also served as the kick-off for this year’s Toys for the North Campaign.
“Our member companies are dedicated to bringing joy and the value of play to Children across Canada. We recognize the reality that toys and many other products are harder to come by in the North than they are in other parts of Canada. The Canadian Toy Industry is proud to continue to support this amazing program.” Laura Wiese, Director, Canadian Toy Association.
"It’s hard to believe that we are already into our 5th year of this wonderful initiative! Our many volunteers in the RCMP and in the communities we serve who contribute to making Toys for the North a success continue to inspire us in our efforts, as do the charitable donations of the members of the Canadian Toy Association. But it is the families and the children who benefit from this program that inspire us the most. We are happy to be part of an effort that brings joy and happiness to children and families in some of the most isolated areas of Canada.” Insp. Todd Gilmore, National RCMP Coordinator, Toys for the North.
“Thomson Terminals is proud and honored to be part of this great cause. We are happy to know that thousands of children will experience the magic of Christmas. From Myself, Sally and Jim Thomson and the entire Thomson Terminals family we wish a very merry Christmas to all our friends in the north.” Al Russell, Thomson Terminals.
The Toys for the North partners would also like to extend thanks to; The Canadian Forces for assistance with transportation, McMarketing Inc. for volunteering countless hours to get this program moving in its early years, and to the Baby Time Show and members of the public for additional toy donations.
On the Ground in 2013: Stories from the North
From Black Tickle (as recounted by local RCMP):
Myself and an accounts clerk from the District traveled via RCMP aircraft to Black Tickle. Along the way we picked up two members from Cartwright (Cst. Ed Power, and Cst. Chris Stuckless, who visit there periodically), as well as Santa Claus. Black Tickle is a very remote community that does not have regular air service and has very limited employment opportunities. I suited up as Safety Bear and our accounts clerk as Mrs. Claus. It was a very windy, snowy, extremely cold day. When we arrived we were met by community members with their snowmobiles and komatik boxes to which we were very appreciative. We were then taken on a 10 minute ride (which seemed like an hour when the make shift roads are rough, and it's freezing) to the school. We held an event there and brought Subway and Tim Hortons for lunch, which they got to enjoy after Santa gave them their gifts. All it all it was wonderful to see how happy everyone was.
From North West River Labrador (as recounted by Cst. Greg Ash, RCMP)
We had a great turnout this afternoon for the North West River Christmas Party and Parade. All our toys were distributed and lots of very happy kids!
I spoke with some of the committee members afterward and they were all very thankful and supportive of our efforts and really appreciated seeing all of us there. They don't often get to see us in a social manner and were happy us there with our kid's.
For More Information Please Contact:
Danielle Russell Diane Jennings
Senior Association Manager RCMP “O” Division
Canadian Toy Association A. Director, Corporate Communications and Media Relations
416-596-0671 x222 519-640-7330
FOR IMMEDIATE RELEASE
Contact: Serge Micheli Adrienne Appell
Canadian Toy Association Toy Industry Association
416.596.0671 x224 646.520.4863
Canadian Toy Association and Toy Industry Association Announce Affiliation Agreement
Toronto, ON | May 20, 2014 – The Boards of Directors of the Canadian Toy Association (CTA) and the U.S.-based Toy Industry Association (TIA) announced today the approval of a formal relationship that will “strengthen synergies between the two northern American neighbors and provide greater benefit for their members and the toy industry.” Both Associations are not-for-profit membership trade groups; they have many mutual members and a long-standing history of close cooperation on topics of shared interest.
Commencing July 1, 2014, CTA will become an affiliate of TIA.
Under the terms of the initial three-year agreement, any TIA member with operations or sales in Canada will be eligible for CTA membership at no additional charge; CTA members – including distributors – will also become eligible for membership in TIA. A representative of each organization will sit on the leadership committee of the other body. CTA will maintain its Canadian incorporation, and its own mission and bylaws.
“This new partnership will strengthen the services CTA is able to offer its members and stakeholders,” said Kerry George, CTA Chair and Director of Customer Development for the LEGO Group. “We are building on what was already a very positive working relationship to create even more benefit for members of the toy industry across Canada and throughout North America.”
Financial support provided by TIA will support CTA’s advocacy activities and operational programs such as public relations, education and information services, networking, and the promotion of toy sales in the Canadian market.
“TIA and CTA will be working together to support members of the toy industry in new and improved ways,” explained John Gessert, TIA Chairman and President/CEO of American Plastic Toys. “In important areas such as advocacy and regulatory affairs, for example, we’ll be able to better represent the toy industry’s interests with aligned voices to the U.S. and Canadian governments.”
The TIA-hosted American International Toy Fair and Fall Toy Preview events will also be enhanced to offer U.S. and Canadian toy companies and retailers targeted business development opportunities, greater efficiency and cost-savings. CTA will no longer organize or host any trade fair or toy marketplace event.
“We are pleased to welcome CTA’s exhibitors and buyers to TIA’s trade events,” said Carter Keithley, TIA president and CEO. “This is a wonderful opportunity to grow the recognition of Fall Toy Preview and the New York Toy Fair as ‘must-attend’ stops on the global toy buying circuit. TIA’s new partnership with CTA creates terrific new opportunities for toy manufacturers and toy retailers across North America and from around the world to meet and do business.”
The agreement was approved by the CTA Board of Directors at its meeting on May 8th and by the TIA Board of Directors at its meeting on May 7th.
About the Canadian Toy Association (CTA)
Founded in 1932, CTA is a not-for-profit trade Association whose members are manufacturers, importers and distributors of toys, games, seasonal and hobby products. CTA provides a strong voice for the $1.8 billion toy industry in Canada and internationally. Through the Association, CTA’s members work together for the betterment of the industry. For more information, please visit www.cdntoyassn.com.
About the Toy Industry Association (TIA)
TIA is the not-for-profit trade association representing all businesses involved in creating, producing and delivering toys and youth entertainment products for kids of all ages. The Association represents 750 companies that collectively account for approximately 90% of domestic toy sales. Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety including the development of the first comprehensive toy safety standard more than 30 years ago, and working with government, consumers and industry on ongoing programs to ensure safe and fun play. For more information, please visit www.toyassociation.org.
Don Cameron Inducted into the Canadian Toy Association Hall of Fame
Don Cameron Induction Ceremony Features Personal and Professional Tributes
TORONTO, ON, May 12, 2014/ - On the night of Thursday May 8, 2014 retired Walmart Canada toy buyer, Don Cameron was inducted into the Canadian Toy Association Hall of Fame in a tribute filled ceremony at the Mississauga Convention Centre.
Dinner co-chairs, Steve Morris of Jakks Pacific and Jeff Hurst of Spin Master read tributes from friends, family and former colleagues who were unable to attend.
The attendees also heard from; Jim Thompson, Executive Vice President of Walmart Canada; Kevin Taylor of Ganz who spoke on behalf of Sam Ganz who was unable to attend due to ill-health; and Mario Pilozzi, retired President and CEO of Walmart Canada.
A moving and personal tribute was also delivered to “DC” and guests by Don’s daughter Joanne Baker. Finally Don’s grandchildren Cameron and Olivia showed incredible poise in providing closing remarks.
Don Cameron was presented with a plaque by Kerry George of Lego Canada who serves as CTA’s Board Chair. A duplicate plaque will join the Canadian Toy Association, Hall of Fame. Full text of the plaque is as follows:
Inducted May 2014
There is so much to be said about Don Cameron's 33 years in Toyland. He was the first buyer to place an order for Cabbage Patch 31 years ago. When he retired 4 years ago at the helm of the Walmart Canada toy department he held a large share of the toy market in Canada.
He graduated from Ryerson University and went to work in the Woolworth stores in Leamington, Sarnia, Windsor and finally Toronto. After 3 year stints in advertising and buying footwear , he began his 33 year run buying toys ... First at Woolworth, then Woolco, and then 16 years at Walmart.
His philanthropic side is well documented. Even in retirement he is an active supporter of The Teresa Group, Cardiac Kids, Dreams Take Flight, and The Children's Miracle Network.
The Canadian Toy Association welcomes Don Cameron to the Hall of Fame, a full list of past Hall of Fame recipients can be found on the CTA Website, here
For Further Information:
Senior Association Manager,
Canadian Toy Association