COVID-19 Impact on Cargo Movement & Trade

The Toy Association is alerting members of several trade-related advisories and updates provided by U.S. Customs & Border Protection (CBP) as a result of COVID-19:


The Genius of Play Creates Hub for At-Home Learning Resources to Support Families

As a go-to online destination for play ideas, The Genius of Play has announced that it is offering even more educational resources, play tips, and expert advice to help kids play and learn at home while schools and daycares are closed due to COVID-19.


Toy Association Services Continue Amid Spread of Coronavirus

Out of precautions surrounding COVID-19, and to best ensure the health and safety of Toy Association staff and membership, The Toy Association’s offices in New York and Washington, DC, temporarily closed and staff is working remotely as of March 16.


Licensing Expo Postponed; Rescheduled for August

Licensing Expo 2020, originally planned for May 18 to 20, has been rescheduled for August 11 to 13, due to the uncertainty and concerns over the COVID-19 pandemic. This marks the latest industry event to be affected by the virus.


Toy Fair 2020 Attendance Reflects Better Screening of Attendees; Global Impact of Coronavirus

In addition to its annual detailed analysis provided to member exhibitors, The Toy Association is promoting Toy Fair New York post-show highlights to offer a transparent look at Toy Fair’s concerted evolution, the impact global issues had on the 2020 event, and how an enhanced vetting process has enabled the Association to deliver a stronger, if sometimes smaller number of attendees in one category or another.


No-Risk Registration Open for the 2020 Annual Business Conference in Bentonville

Registration is now open for The Toy Association’s Annual Business Conference (ABC), where toy and youth entertainment industry executives can gain critical insights on the most important issues affecting their businesses.


Toy Association Invites Members to Join the Fight Against Fake Toys in DC

The Toy Association will lead an Intellectual Property (IP) Fly-In this summer, giving toy company representatives and Association staff the opportunity to meet with administration officials and congressional offices to discuss key toy industry priorities concerning the prevalence of unsafe, counterfeit toys sold through e-commerce platforms. The Toy Association’s IP Fly-In will take place June 3 to 4 in Washington, DC.


LA Town Hall Member Meeting Postponed

Due to the uncertain and evolving environment surrounding the coronavirus in the U.S., The Toy Association’s L.A. Town Hall Member Meeting, originally scheduled for March 19, has been postponed.


Exclusive Member Opportunity to Be Featured During “Play All May”

Looking to be featured in The Genius of Play’s second annual Play All May month-long celebration of play? Toy Association member companies are invited to join the fun by submitting products to be featured in daily giveaways all month long.


Sold-Out Toy Fair NY Showcases Toy Industry’s Outstanding Creativity & Innovation

The 117th annual Toy Fair New York brought tens of thousands of play innovators from 100 countries to New York City, showcasing the incredible talent and playful spirit of the North American and global toy industries.


Toymakers Face New Tariffs & Trade Barriers in India

The toy industry is encountering new trade issues in India, as the country continues to step up its protectionist trade policies.


Magic Wheelchair Gifts Child with Power of Marvel Infinity Gauntlet at Toy Fair

Magic Wheelchair, the non-profit that builds epic costume for kids in wheelchairs, gifted one special 11-year-old boy from Connecticut with a custom designed costume featuring two of his favorite Marvel characters at this year’s Toy Fair New York.


President's Letter: Coronavirus Impacts and Toy Association Resources for Members

With another successful Toy Fair New York behind us, Toy Association president & CEO Steve Pasierb shares how The Toy Association's focus remains on COVID-19 and its many implications for the global toy community.


CPSC Commissioner Lauds Toy Industry for Steadfast Commitment to Safety

The Toy Association’s annual “Toy Safety & Compliance Update” provided manufacturers, retailers, inventors, testing labs, and other attendees with news and developments related to toy safety laws and other issues impacting the toy industry in the U.S. and abroad.


Close Out Toy Fair by Helping Kids in Need: Donate to Toy Drive

Toy Fair New York exhibitors are encouraged to help kids in need by donating playthings to The Toy Foundation’s (TTF) toy drive at the close of the show. The collection will begin as soon as the show officially closes, on Tuesday (February 25) at 4:01 p.m.