Toy Association Remains Committed to Legislative & Regulatory Action Through Pandemic

The Toy Association has remained engaged with legislative and regulatory activities at the state, federal, and international levels, while also assisting members with COVID-19-related business issues over the past three months.


The Genius of Play’s ‘Play Today’ Serves More Families with New Resources

As much of the U.S. socially distanced themselves for the last two months, The Genius of Play was hard at work through its Play Today campaign to provide families with even more resources to cope and play together amid the pandemic.


Toy Fair New York Takes Home Top Honors

Toy Fair New York, the largest toy show in the Western Hemisphere produced by The Toy Association, has been recognized by two leading awards programs for both its 2019 show and its 2020 show marketing campaign in collaboration with T3Expo Marketing.


Attend a Zoom Toy Fair Everywhere Q&A on May 21

The Toy Association is reminding confirmed and prospective exhibitors to attend a live one-hour Zoom session this Thursday, May 21 at 11 a.m. (Eastern) to have any questions they may have about the digital event answered.


REMINDER: Submit Your Nominations for the 2021 Toy Industry Hall of Fame Inductees

The Toy Association reminds toy professionals to submit their nominations for the Toy Industry Hall of Fame – the highest honor bestowed upon individuals in the toy industry – by Friday, June 12.


COVID-19 Business Toolkit Provides New Resources for Hong Kong Businesses

The Toy Association has updated its COVID-19 business toolkit with a new set of resources to help assist businesses operating in Hong Kong amid the pandemic.


Ask the Association: Join Us for a Live Toy Fair Everywhere Q&A

As the industry gears up for the first-ever Toy Fair Everywhere market week in July, The Toy Association invites confirmed and prospective exhibitors to join a live Zoom session on Thursday, May 21 at 11 a.m. (Eastern) to answer their most pressing questions.


What You Need to Know About Toy Fair Everywhere

Members of the toy community are adapting to an uncertain world as they prepare for the all-important fourth quarter – and The Toy Association has created Toy Fair Everywhere to help.


‘Toy Fair Everywhere’ Webinar Recording Now Available

A recording of the May 7 webinar featuring a live demo of the Toy Fair Everywhere platform is now available.


Mojo Nation Partners with The Toy Association for Virtual Play Creators Festival 2020

This year’s Play Creators Festival, produced by Mojo Nation in partnership with The Toy Association, will be an expanded virtual event spanning two weeks this September.


The Toy Association Taps Southard Communications for ‘Toy Fair Everywhere’

Southard Communications has been hired by The Toy Association as the public relations agency of record for Toy Fair Everywhere, the Association’s new series of virtual market weeks.


New Webinar Offers Toy Fair Everywhere Live Demo

Companies still have time to register for The Toy Association’s upcoming “Toy Fair Everywhere: How to Keep Your Business Going & Growing” webinar on Thursday, May 7.


Toy Industry Hall of Fame: 2021 Nominations Now Open

The toy and play community is invited to submit nominees for induction into The Toy Association’s Toy Industry Hall of Fame. Nominations may be submitted online through June 12, 2020.


Toy Association Promotes Member Products on KTLA

The Toy Association continues to promote the benefits of play at any age through member products during times of social distancing in new broadcast segments and editorial opportunities.


The Genius of Play’s ‘Play Today’ Hits Airwaves with Essential Play Tips

The Genius of Play’s Play Today campaign, offering free at-home play and learning resources to families amid the COVID-19 pandemic, has generated buzz nationwide since its launch on April 8 with 304.7 million media impressions to date.