Toys for the North


Every holiday season, thousands of Canadian children in the country’s most remote and often poorest communities have few, if any, new toys to unwrap under the tree.

Through the Toys for the North Campaign, CTA Members have made the holiday season brighter by distributing over $265,000 worth of toys to children in Northern parts of Labrador, Manitoba, Nunavut and Ontario.

The collected toys are sorted and wrapped by RCMP and Toy Industry volunteers. This is a great opportunity to engage your staff and bring a smile to a child in need. The toys are loaded onto a transport trailer truck where they make their way to Trenton Canadian Forces Base. From there they will make their way to the North.

Major Partners and Stakeholders:

  • Canadian Toy Association
  • Thomson Terminals
  • Canadian Forces
  • RCMP Newfoundland/Labrador
  • Ontario Provincial Police
  • Ontario First Nations Police Services
  • RCMP Veterans Association

Support Toys for the North by donating toys. Every toy counts!

All of the time and resources required to make Toys for the North a success are donated by the Canadian Toy Association and our partners.

Please see the link button below to access our Toys for the North video. Thank you to Andrew Wagar, Swerve PR, and Matthew Gore, NightGlass Media Group, for their hard work in making this happen, and to all of you for your kind generosity.

Please share this video with your colleagues and add to your social media platforms; the video has been posted on the CTA Twitter and LinkedIn accounts.

2020 Toys for the North Video

Thank you for your generous donations and putting smiles on our precious children of the north, making a child’s holiday a merry one!

  • Asmodee Canada/Lion Rampant Imports
  • Crayola Canada
  • FoxMind Canada Enterprises Ltd.
  • Fujifilm Canada Inc.
  • Funrise Canada
  • Hasbro Canada
  • LEGO Canada Inc.
  • MGA Entertainment
  • Mastermind Toys
  • Mattel Canada
  • Next Generation Distributors
  • Ravensburger North America
  • Sago Sago Toys Inc.
  • Scholastic Canada Ltd.
  • Spin Master
  • Suncoat Products Inc.
  • Toysmith
  • Wiggles 3D

2020 Press Release

Jean Turner, RCMP O Division (Ontario), Communications & Media Relations, Senior Communications Advisor, issued a media advisory to wrap-up the 2020 Toys for the North campaign.

To view, please click here:

The RCMP have tagged their partners in the socials and encourage you to share as well.


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Let’s Play. Let’s Learn. Let’s Connect. The Canadian Toy Association serves as the voice of Canada’s toy industry, advocating that playing with toys is important, safe, fun and beneficial. Connect with us about our work. We want to hear from you!

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